For example, one mutual supplier to a client I work with is very telephone orientated. My contact there who is extremely responsive most often asks to, “can we all jump on a call and talk it through”? The attitude is that primarily we change and improve culture, one conversation at a time. This works, although most likely what is discussed would also be exchanged in an email too, just to make sure everyone was on the same page.
Our Competition
In contrast, another supplier contact this week replied to a weeks old SMS query message to a work number, with a “sorry, no one uses the phone anymore”. I dodged a bullet there, I could’ve have wasted more time and left a voicemail there 😉
How true !
It was just one of those moments where for a change I was in the position of some of those residents at the end of our solutions and technology. The tech however good will always be somewhat second-rate to a well trained human, who might be relied on to provide more of an experience, than a transaction. You might be familiar with the phrase “people buy from people” that is often used to describe the importance of building relationships in sales.
In other words, people are more likely to do business with someone they know, like, and trust.